The Hershey Co. is launching a new candy brand, its first new brand in 30 years, a soft caramel creme line called Lancaster. And for the first time it is taking a double barreled approach,
debuting the candy in the U.S. and China at once.
The move comes as China increasingly becomes a focus for U.S.-based consumer goods companies that are seeking to offset slower growth in developed markets like North America. Hershey, which makes candy such as Kit Kat, Twizzlers and Hershey's Kisses, said its most recent quarter that new products in both the U.S. and overseas helped its net income rise 18 percent.